Inspired by the resemblance of the HONOR BAND 6 User Interface and the old-time favourite toy Simon Says we created a special drop for influencers. They received an HONOR BAND 6 and an exclusive HONOR SAYS, with each colour representing a different activity: RUN, CYCLE, SWIM and HIKE.

The influencers were then invited to record themselves playing the game and whichever colour they landed on they had to give that activity a go and showcase the product features during/after doing it on Instagram and TikTok. The influencers could also invite their audience to engage with the campaign through an exclusive Instagram filter that allowed them to play with the HONOR SAYS digitally.

The campaign was a hit! With a budget of a few thousand pounds and innovative creativity, the brand was able to secure 60 exclusive pieces of content, achieving 8.6 million impressions, and 40,000 engagements, But more than that, it inspired people to get active in a fun and interactive way.