The primary objective of designing a website for a beauty brand like Inglot is to create an engaging, user-friendly experience that allows customers to easily browse, purchase, and learn more about the brand’s products and services.

The website is intended to be a one-stop shopping Portal for all Inglot products. It serves two functions.

1. Promoting and supporting Makeup Artists,
2. Guiding and advising consumers on the full Inglot range of products.

The site is implemented on the Shopify platform and is integrated with POS, Logistics, Shipping and Price control systems. It is designed to handle large volume sales at peak promotion times which may or may not be known in advance. The site was running on Prestashop, and after rebuilding it on Shopify and linking in with all of Inglot’s internal systems, turnover increased by 23%.

Spotify was the ideal platform for Inglot, as it is easy to set up and customise and comes with a range of features specifically built for ecommerce businesses.

We adopted an effective strategy to focus on creating an aesthetically pleasing design that accurately reflects the brand’s image, as well as adding in features that provide a convenient shopping experience for customers, such as product recommendations and reviews, as well as payment and shipping options.

Our team ensured that the website is optimised for mobile devices, as many customers now shop through their smartphones. Finally, we focused on SEO and social content integration.

The ease of use – the smoothness of the checkout, and the wide range of payment providers, have made the site more accessible.

1. Increase capacity:

• Increase server processing power to double the capacity and handle larger traffic during key dates.
• Optimise existing code and database operations for faster response times.
• Implemented caching strategies to optimise data retrieval from the database.
• Automate the scaling of resources as needed to handle increased traffic.

2. Replatform:

• Migrated the application to ensure scalability and availability.
• Leveraged serverless computing to reduce operating costs.
• Automated the deployment of application updates.
• Implemented serverless databases to reduce the cost and complexity of database operations.
• Optimised the use of containers to improve scalability and performance.

3. Security:

• Monitored and patched vulnerabilities in the application.
• Implemented authentication and authorization protocols to protect sensitive data.
• Enforced encryption standards for data in transit and at rest.
• Established automated processes for compliance and audit reporting.

4. Monitoring:

• Set up real-time monitoring and alerting to quickly detect and address performance issues.
• Established metrics and reporting to measure and track application performance