We decided to tackle the idea of those ‘silly’ safety tips but with a twist of humour and exaggeration. Our pitch to Action24 was simple: “Let’s show people that, with you guys on their side, they don’t need these silly ways to feel safe.” 

We pulled together a dream team of talented songwriters, animators and illustrators to craft a multimedia campaign complete with catchy jingle and custom animation starring Fifi and her family along with a host of new faces. 

The campaign proved that even in an industry as serious as home security, there’s room for a bit of silliness!

• 8 million impressions
• -63% cost per click
• -47%  CPM (cost per mille)
• +194% leads during the campaign
• Highest month in sales in 40 years