Launch a dynamic B2B campaign that captures the essence of office life with wit and a wink. The centrepiece was a skit-style video that played out a familiar drama – nailing that crucial impression with the boss. Hacketts present itself as ‘The print partner that makes you look good”, capable of melting the toughest of bosses. this campaign hero video offered a cheeky and relatable peek into the moments that can make or break professional reputations.
Positioned strategically on LinkedIn and YouTube, the campaign spoke directly to those in the trenches of corporate battlegrounds, showing Hackett’s not merely as a print service but as a career.
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