We’re proud to have helped design and launch a bank with such cultural significance, in a little over one year. The vision we set in the design of the customer app played a role in attracting investors and reassuring them that 11Onze was going to be on the cusp of the latest technology.

Ourselves and 11Onze partnered with leading innovation technology companies such as the US-based Episode Six, UK-based Weavr and Vacuumlabs based in the Czech Republic to deliver the 11Onze banking app ‘El Canut’.

The app allows customers to manage all their payments, transfers, savings and loans from a single log-in. A one-stop-shop bank account.

Design system. Human-first.

We created an atomic design system that acts as a living organism to connect design and code efficiently. This approach enabled global teams to work flexibly, smarter, faster, and synchronised, leading to reduced time, cost and effort on the implementation. The deliverables were comprehensive, a set of guidelines and design tokens, UI kits, component libraries with code and documentation ready for scalability.

Using Science in Design. LAB+ stage.

Through our LAB+ stage, we finalised the wireframes and workflows for all the features through accelerated transformation, rapid definition, research and prototyping. We created illustrations and assets to set up visual design concepts, accompanied by moodboards to illustrate our vision for the future style of the product. Thanks to this process, all stakeholders could interact, interrogate and understand the vision and ambition of each deliverable.

As we explored concepts we periodically measured visual engagement by employing specific neuroscience and AI tools. This assisted us in identifying attention zones and unlocked impartial data-driven decisions that helped us optimise conversion funnels. Through this technique our design sprints became more efficient while also reducing technical debt during the BUILD stage.

User-Centric Design. First Neobank to Understand User Testing.

We designed with an almost obsessively user-centric design approach. We attentively listened to real people to create a product for the real-world. This is the first time that a neobank has used open qualitative & quantitative user testing to gain insights from their segmented audience.

The result was real and actionable feedback – validation of new features and user experience assumptions, usability and readability.

Fully Responsive. Adaptable to user needs.

More than an App. A Community.

11Onze is the first neobank offering a unique experience to their customers, through the first Private Social Network designed to serve the financial needs and of the Catalan people, as well as empowering them through financial literacy.

We created this Private Social Network named ‘La Plaça’ by pushing the limits of WP Engine technology and Brightcove. By providing insightful information about finance, investment, savings, the economy and sustainability, users can start their journey towards personal financial sovereignty.

Rewarding Customers. Cryptocurrency.

11Onze has embraced gamification as part of its strategy to increase loyalty and provide tangible value to its customers. Every time a user interacts with the content, takes a short course or watches a full video they earn ‘Peles’, a future cryptocurrency that 11Onze has created and that we have helped bring to life.

This mutually beneficial interaction is central to 11Onze’s purpose and a compelling proof-point that a bank which is built upon an ethos of community and that roots itself in culture can truly be a force for good in the financial sector.