As part of the process we helped define the brand positioning of ‘Love Them Well’ and created the brand system for all digital channels. This included brandmark refinement, typography, UI styling, photography guidance, patterns, eCommerce component styling, as well as a complete set of social and video templates.
The ‘Love Them Well’ creative strategy was driven by the simple insight; what defines a pet is their relationship with their owner.
This unlocked a fresh, soft visual approach which differentiated the brand from competitors by focusing on the pet/owner relationship.
We carried out extensive user research which included GA analysis, user video analysis, stakeholder interviews as well as one to one sessions with customers to establish what works best for the them.
"Working with a progressive minded culture that Neil has built in PetDrugsOnline gave us the opportunity to demonstrate that setting your digital brand right is just as important as your getting UX journeys nailed".
With a clear path set for strategy, architecture, brand and user experience we brought the experience to life in through the user interface design. In doing so we were mindful not to let the visual design dilute the user experience design.
It was always important to set the emotion on the website, through video, imagery, typography, copywriting and colour palette.
At every stage we looked to communicate the underlying brand position of ‘Love Them Well’.
The prescription journey was designed to be effortless, using an alphabet shortcut system and predictive search functionality with UI serving to make content and context clear at all stages.
"We went from 3rd biggest Pet Health Care brand in the UK to number 1 in 18 months. The work we did with WONDR rolled out across every channel from eCommerce to SEO to PPC, from Social to Email."
©GRANITE
